HAITI, by foot.

“What are you running from?” was a question that the seven members of Team Tassy heard repeatedly as they ran 230 miles across Haiti over the course of nine days. The team was not running from anything, but rather for Haiti. In fact, the race took place this past February during the 5th anniversary of the earthquake that decimated the country in 2010. Dubbed Run Across Haiti, the route was equivalent to running nine marathons and was an effort to raise $75,000 for non-profit Team Tassy for placing individuals in poverty into jobs and to simultaneously raise awareness of the post-earthquake devastation in Haiti.

16648475355_e1e84d8346_z

Josh Elkes, FOND Group’s Head of NonProfits

 

16489839249_841d23fa78_z

The team ran across a variety of terrain.

In 2010, Ian Rosenberger created Team Tassy, a non-profit focused on unleashing the inherent power in every person by training and placing individuals in poverty into sustainable jobs so that they can pull themselves out of poverty forever. After learning about the widespread destruction caused by the 2010 earthquake in Haiti, Ian grabbed his camera and flew to the country’s capital Port-au-Prince. It was during this trip that he met Tassy, a young man who was dying of a facial tumor and asked Ian to help him. Back in Pittsburgh, PA Ian and his friends found a doctor willing to do the surgery for free and raised funds to fly Tassy into the States and then back home once he recovered. When Ian and his friends flew back to Haiti with Tassy after his surgery, they quickly realized that they needed to stay with him until he did not need their help. And this sparked the question, “What does it mean for a poor person not to need you anymore?” The answer they came to was by empowering the poor with jobs.

16056114913_65240ecc1d_z

At times, running well into the night.

16480320739_278962aac7_z

Running through villages of curious onlookers.

16489721789_2037e8f7f3_z

Provisions often came from unexpected places.

The Run Across Haiti team kicked off their adventure on February 21st in the northernmost Cap Haitien and ended in Jacmel, the southern tip of Haiti on March 1st. Among the team was FOND Group’s Josh Elkes, who overseas non-profit relations and partnerships. Josh is a New York native and raced in his fist marathon in 2011 during the NY Marathon, and has since continued to progress his runs. In November of this past fall, Ethan Zohn, the founder of non-profit Grassroot Soccer, reached out to Josh to introduce him to Ian, who happened to be a close friend of his from when they both appeared on the TV show Survivor. Josh and Ian met in late December while Ian was forming the team for Run Across. Just two months later Josh was in Haiti on the run.

16056064853_8228743a13_z

Josh Elkes receives encouragement on his 9 day run from local passers by.

The fundraiser blended two of Josh’s passions, long-distance running and supporting non-profits, and after interviewing him just two-weeks after returning from the trip, the experience was clearly both powerful and transformative, “Seeing a whole new country and getting to see something new with every step I took was incredible. It was all brand new and incredibly fascinating.” Josh felt particularly motivated to join Run Across Haiti because of Team Tassy’s focus on personal empowerment, “They don’t just hand out money, they take the approach, “Teach a man to fish, feed him for life” and that really resonates with me.”

16055893363_8c4f4cf8df_z 16061018824_5e721e8e32_z16627270481_cd16d1ca45_z 16497204949_380a617e30_z 16682297192_ffa95151db_z 16682191572_810eb8d30b_z  16455333608_1ff8336053_z  16647444081_1d3fac2e9b_m 16644644382_8e522d086e_z 16460768718_382884d0d9_z 16028894403_9a99f2f4f2_z 16628286296_9a5499acbb_z 16031897064_4df20cacfa_z 16654211945_7275626fc1_z 16446870047_8d42b90d93_z 16031812184_7191c373e2_z 16652691401_3da3aafa04_z 16446692217_f084c94aa8_z 16446477997_1a6ee30681_z

By Alison E. Berman, founder of Anchor and Leap 

All photos by taylorfreesolo 

To donate to Team Tassy you can visit the Run Across Haiti crowdrise page.

Aloha in Waikiki

FOND Group had the honor of helping to produce the first annual Aha Kai Aloha Festival celebrating Hawaiian Surf and Cultural Heritage which took place in Waikiki this past fall. Alison Berman caught up with visionary pro surfer Rochelle Ballard to learn more about the memorable day and the inspiration behind the event.

All Photos by Kai Markell
In Hawaii, surfing is more than an activity or a pass time. It is more than a sport. Surfing goes deep into the heritage of Hawaii; it is embedded in the roots of Hawaiian culture. And, nodding to that deep significance was the first annual Aha Kai Aloha Festival, a one-day Hawaiian cultural surfing event that debuted in Kūhio Beach Park in Waikīkī on September 6th, 2014. The dawn-to-dusk festival was a celebration of traditional Hawaiian surfing and also so much more. It was an effort to bring together and nurture the many at-risk and homeless youth of Waikīkī and reconnect them with their Hawaiian heritage through surf sessions, workshops on Hawaiian traditional practices, and also educating youth on resources available within the community. “It was a really amazing shared day of Aloha, and that’s what Aha Kai Aloha is, it’s bringing earth into the ocean or valley into the sea using all of the elements for sustainability, bringing together the wisdom of perpetuating the land and sea through the love of surfing-Aha Kai Aloha. In Hawaiian culture it is called Ahupua’a -from the valley into the sea of Hawaiian cultural sustainability,” said Rochelle Ballard, professional world-class surfer, who first had the vision for the festival.

Pro surfer Rochelle Ballard (center) leads the opening ceremonies with 'Uncle' Bruce Keaulani of the Living Life Source Foundation.

Pro surfer Rochelle Ballard (center) leads the opening ceremonies with ‘Uncle’ Bruce Keaulani of the Living Life Source Foundation.

Rochelle moved to Kauai, Hawaii as a child, which is where she later took her first leap onto a surfboard. She is an accomplished professional female surfer and veteran of the Association of Surfing Professional’s (ASP) World Championship Tour, and also starred in the original Blue Crush film. After an inspiring professional career, Rochelle continues to cultivate her love for surfing, one way being through her deep involvement with Living Life Source Foundation (LLSF), the organization behind Aha Kai Aloha Festival. LLSF is a charitable non-profit located in Hawaii’s Manoa Valley and has a beautiful mission, “To restore a system of living by embracing all faiths and modern science; teach concepts vital to creating a life of greater meaning, purpose, and freedom; and, educate the people of Hawaii to become self-sustainable and to perpetuate the life-force spirit of Aloha.” Professor Bruce Keaulani, locally known as Uncle Bruce, is the founder of Living Life Source Foundation and asked Rochelle to create an event that would bring together the organization’s efforts with local youth and the healing aspect of what LLSF stands for. And from this sparked the inspiration for Aha Kai Aloha Festival.

IMG_8987 (1)

FOND Founder, Nicole Delma, honored to share a moment with legendary shaper Pohauku Stone.

The festival opened with a prayer chant, Oli. Rochelle recounts the moment, “A shower came through, and everyone was facing the ocean, listening to the water and the waves, as to bless the day with safety and the Aloha spirit.” The festival offered a mix of workshops that taught youth about Hawaiian traditions such as pounding Poi, which is the process of pounding taro root into a dough like consistency. A large focus of the day was also to show youth the connection between surfing and Hawaii’s ecology. Local Tom “Pohaku” Stone brought this to life through a hands-on workshop on papa he’e nalu, showing the kids how traditional Hawaiian wooden surfboards are carved. Through teaching these traditional methods it also continues that important aspect of Hawaiian culture, Rochelle explains, “When you stop doing these practices then the culture dies, and people are no longer fulfilling the Aloha, the spirit of where they came from.”

IMG_8661 (1)

Aiding at-risk and homeless youth can be a delicate undertaking. On the streets of Waikīkī, it isn’t always easy to identify which kids are homeless, even more so, each child has their own unique story and circumstances. Knowing this, the festival was designed to be as inviting as possible, acknowledging that whether teaching a surf lesson or introducing to a local charitable resource, a critical first step is to earn trust.

IMG_9024

Local groms prepare for the female longboard competition.

Youth Outreach (YO!), which provides medical and social services to homeless youth through YO! drop-in centers in partnership with Waikiki Health and Hale Kipa, Inc., was one of the resources available to the children, as well as Surfrider Spirit Sessions (SSS), a Hawaiian non-profit that serves at risk youth through ocean-based experiential education and mentoring programs.

IMG_0049

Commentator Kaipo Guerrero (left) lent his voice and surf expertise to the day’s events. Guerrero is a well-known announcer in the sport of surfing and a fan favorite.

Surf lessons and an eight-division surf competition open to the public also took place during the day. Competition entry fee was waved for canned food donations and divisions were bracketed by age, not gender, encouraging participating for the love of the sport, rather than for fierce competition.

IMG_0082

Local youth take turns experiencing outrigger canoe rides through the Waikiki surf.

With over 600 arriving for the festival, 100 participating in the surf competition, and 400 healthy breakfast and lunch meals shared, the impact of the first annual Aha Kai Aloha Festival was inspiring. The festival is committed to continuing to partner with existing organizations to enhance and support their efforts to aid local at-risk youth, both for next year’s event, and also with the possibility of building workshops throughout the year.

IMG_9823

Volunteers teach local youth how to make traditional Poi from locally grown Taro root.

Surfing holds a unique significance within Hawaiian culture, which Aha Kai Aloha Festival gracefully demonstrated by connecting at-risk youth with their heritage, its traditions, and community recourses, all through the shared love of surfing and Aloha.

IMG_8957 IMG_8974 IMG_9007  IMG_9160IMG_9043IMG_9048 IMG_9733IMG_9786 IMG_9824 IMG_9829 IMG_9833 IMG_9836 IMG_9819 IMG_9967 IMG_9958 IMG_9936   IMG_9971 IMG_9972 IMG_9975 IMG_0015  IMG_0156  IMG_0108 IMG_0070  IMG_0557 IMG_0550 IMG_0531 IMG_0411 IMG_0383 IMG_9033IMG_0116IMG_8914 IMG_8911  IMG_8599  IMG_8658  IMG_8957 IMG_9024 IMG_9007 IMG_9043 IMG_9824 IMG_9823 IMG_9819 IMG_9786 IMG_9160 IMG_9836 IMG_9833 IMG_9048 IMG_9733 IMG_9829 IMG_9866 IMG_9936 IMG_9958 IMG_9967 IMG_9971 IMG_8599 IMG_8620 IMG_8658 IMG_9033 IMG_9721 IMG_8914 IMG_8911 IMG_8661 (1) IMG_0573 IMG_0557 IMG_0550 IMG_0531 IMG_0411 IMG_0383 IMG_0082 IMG_0049 IMG_0156 IMG_0116 IMG_0015 IMG_9975 IMG_0108 IMG_9972 IMG_0070

Special Thanks to Alison E. Berman for this recap of an amazing event and to the Elkes Foundation for helping to make it possible.

_MG_4669

Alison is a storyteller, marketer, and the founder of digital storytelling platform Anchor & Leap. She has a complex understanding of multi-channel storytelling and gained her roots working at prominent media companies Meredith Corporation as a Marketing Manager and previously at Rodale, Inc.’s in-house content marketing agency. While at Rodale, Alison also facilitated a company-wide social media think tank that was formed by CEO Maria Rodale.

As a consultant, Alison helps companies define and share their own stories through rich content marketing and strategy—all with a focus on aligning messaging with the core values of the organization. Some past clients include Nissan, Applegate, Norton by Symantec, Kraft Foods, and Energizer Holdings.

Alison is passionate about creative cultures, design thinking, and social enterprise. You can follow her on Twitter @DigitAlison

Surfing in India?

Beyond the Surface is an explosion of color and calm, a documentary film, travelogue, and contemplative call to action on issues involving women’s empowerment, helping disadvantaged kids, spirituality and the fragility of the environment.

ManapadWomen copy copy

The women of Beyond the Surface.

It’s a journey powered by the waves of India’s massive coastline, and riding – in part – on the surfboard of 25-year-old Ishita Malaviya, who describes herself as the first woman to pursue surfing professionally in India, one in a small community of total surfers there. “What I love about surfing is that in a country like India where people are divided in terms of caste, creed or economic status,” says Malaviya, “the ocean has been a great equalizer and united us all together.”

The Film's Star: Ishita Malayiva

The Film’s Star: Ishita Malayiva

The film, shot in the spring of 2013 by cinematographer Dave Homcy, was launched the year before when his wife, Hawaii-based surfer and environmentalist Crystal Thornburg-Homcy, contacted Malaviya about meeting during a trip to India. At a local chai shop, Thornburg-Homcy introduced herself and another fellow surfer, Emi Koch, founder of Beyond the Surface International (BTSI). Koch’s non-profit – founded when the now 25-year-old was still at Georgetown University – uses surfing – and a network of surfing groups in different countries – as a means of self-expression and support for underprivileged children in marginalized communities. Koch, who sums up the BTSI mission as “using the power of play for social change,” had hoped to to film and feature young wave riders from the Kovalam Surf Club in southern India.

Dave and Crystal-Thornburg Homcy at work.

Dave and Crystal-Thornburg Homcy at work (left).

With a film as shared goal, Koch and Thornburg-Homcy partnered on the project that would ultimately bear the BTSI name – and asked Malaviya if she’d join them for the ride. “It had always been a dream of mine to meet with other female surfers and surf with them in my own country,” recalls Malaviya, who (with boyfriend Tushar Pathiyan) co-founded and runs a surf school, The Shaka Surf Club, on India’s western coast. Malaviya says she felt “truly honored to be asked to be a part of this project and excited about the possibility of going on a month-long surf adventure!”

Malaviya catches a wave.

Malaviya catches a wave.

That adventure, captured in Beyond The Surface, follows Malaviya, Thornburg-Homcy, Koch and three others (Liz Clark, Lauren Hill and Kate Baldwin) as they travel along India’s southern coast and take to the waves, engaging with the surf club youth and the women they meet en route. The film’s band of surfers, activists and adventurers encourage the women they encounter to join them in the surf, to rediscover their uninhibited selves and feel more connected to the water. “In spite of coming from completely different worlds, we were able to connect with each other over something as simple and profound as the joy of riding a wave, says Malaviya, who’s also “seen how surfing is having a tremendously positive impact in local communities where people are discovering the joys of being in the ocean.” That discovery, in turn, is part of the film’s message of protecting the environment.

Beyond the Surface also documents the travelers’ self-discovery along the way – in yoga practice, surfing and conversation – and the travelers share their experiences, to the accompaniment of a memorable soundtrack and scenery.

CNV00034 copy ≈

As a female surfer, Malaviya is aware of her outlier image and the message it sends to women in India.

“As a woman, I feel that growing up in India toughens you and in many way forces you to grow up a little too soon. I love that surfing not only made me a stronger woman but also reintroduced an element of play back into my life,” she says. “More than anything it has been a great spiritual influence in my life and made me realize the importance of living my life now.” In facing big waves, “I learned to embrace challenges and face my fears head on.”

Malaviya – and her fellow Beyond the Surface surfers – have many goals for the film. One is forging a sense of connectivity. “This is a very pure project,” she says. “I hope that people will be inspired to travel, experience new cultures, connect with others through a common love for the ocean, and develop compassion for our fellow human beings and Mother Nature.”

image_800

Koch sees the finished film, which blends many perspectives, as “a work of art … like a living museum” and evidence of her conviction that “everyone has a story.” To that end, her non-profit’s newest project, Coast 2 Coast  links young people in disparate communities to use their voices to tell and share their stories.

For women, Malaviya says the film’s message transcends borders and cultures.” I hope that these magical moments captured on film will make all women feel like a part of a sisterhood and inspire them to pursue their passion and experience that same sense of liberation in whatever they do.”

 

For more information:

Beyondthesurfacefilm.com

Beyondthesurfaceinternational.org

 

********

By Moira Bailey

Coast 2 Coast

Coast 2 Coast is a participatory cross-cultural collection and evolving database of stories conceived by youth from diverse coastal communities around the world, shared and exchanged through their own photography, film, art, and words.

Students at the Bishop’s School in La Jolla, Calif., will be exchanging their photography and personal narratives once a month with youth from Peru, New York, and Los Angeles over the course of the academic year. All youth participants will produce their own one-minute videos on a social topic of their choose to be screened for the local community in May 2015.

https://www.indiegogo.com/project/coast-2-coast–2/embedded

Funding raised through our Indiegogo Campaign successfully launched Coast 2 Coast through its first year!

https://www.indiegogo.com/projects/coast-2-coast–2/x/2110555

Coast 2 Coast’s online space provides a platform for youth to share their voices with a global audience. These stories are the shared experiences of adolescents growing up within different socio-economic contexts along diverse coastlines worldwide.

Participating youth hone multimedia skills to document their experiences, cultures and communities, and collaborate with youth around the world through the online platform in which they share and respond to one another’s creative works.

About BTSI:

Beyond the Surface International is a 501(C)(3) nonprofit platform for youth empowerment projects in marginalized communities worldwide using surfing and creative-learning initiatives as innovative mediums for positive social change. BTSI develops safe space learning environments where youth can enjoy the freedom to explore their talents, interests and capabilities. BTSI facilitates innovative learning projects utilizing a free-progress education model to empower individuals to question socio-cultural norms and be courageous agents of change in their communities and beyond.

Learn More about Coast 2 Coast:
https://coastcoast-project-swe2.squarespace.com/
Support the Coast 2 Coast project and other  Beyond the Surface International efforts, here:
http://www.beyondthesurfaceinternational.org/#!get_involved/c8k2
By Emi Koch
Emi Koch, Founder of Beyond the Surface International

Emi Koch, Founder of Beyond the Surface International

About Emi

Beyond The Surface International Founder / Humanitarian As the daughter of a lifeguard, Emi Koch was introduced to the ocean at an early age.  Her dad pushed her into her first wave when she was two years old.  All she wanted to be was a professional surfer. But one day in her senior year in high school everything changed.  Her teacher pointed out a statistic:  “If the world’s population was condensed into a village of 100 people only one of that 100 would have a chance at a college education and (own) a computer.”  Upon hearing that statistic, Koch felt that she was that one person in the village, and that she needed to fight for the rights of the other 99 people so that they would have the same opportunities that she had.Emi enrolled at Georgetown University upon graduating from high school.  She started out as an International Politics Major with her career goal to be a US Diplomat.  The summer after her freshman year in college she went to Nepal and lived with Buddhist monks and taught street children in the monastery school.  This was when she realized what she wanted to do with the rest of her life.
Emi still had the passion for surfing inside her and tried to figure out a way to combine that passion with her passion for social justice.  While volunteering in Nepal she heard about a non-profit founded by a professional skateboarder.  He combined his passion for skateboarding with his passion for helping kids in Afghanistan.  When Emi came back home she bought “How to Form a Non-Profit in California” and “Beyond The Surface” was born.Beyond The Surface is a non-profit organization started by Koch.  Their mission is to eradicate youth homelessness in global coastal regions worldwide and empower street children through the sport of surfing.BTS is her dream, she chose to start a non-profit and devote her life to helping it grow into an even greater agent of change.

http://www.beyondthesurfaceinternational.org/


 

Montauk celebrates Rell Sunn

By Moira Bailey
When legendary surfer Rell Sunn died of cancer in 1998, Montauk surfer and businessman Roger Feit was inspired to organize a surf competition to both celebrate her life and raise money for cancer awareness. On Aug. 2, the 16th Annual Rell Sunn Surf Contest will draw surfers of all ages to Ditch Plains beach in Montauk to continue the tradition, one that’s evolved to help local families navigate the financial rip tides of cancer and serious illness. The funds are disbursed through the East End Foundation, co-founded by Feit, often in modest amounts that can still make a “huge difference,” whether to bridge a mortgage payment or cushion the loss of a job.

image (1)

And because it’s a local effort, Feit can describe exactly who the money raised this year will help: a widow whose husband recently died of brain cancer;  a man out of work for a stretch while his wife’s been fighting cancer; two children who’ve just lost their father; a single mom whose son’s battling cancer.  Feit works with Alice Houseknecht, an East End Foundation director,  on “due diligence” to assess each situation, often brought to their attention by friends or neighbors. Through the years, Feit guesses they’ve raised some $300,000.

10380059_1473099486266549_6419455013119491973_o

“Montauk is a special place for a lot of reasons,” says Feit, 68, who credits a connected community for the event’s success. “There’s a lot of goodness in the people,”  he says. “The community has been coming together for years and years.” For kids in the annual surf competition, especially, Feit says there’s fun but also a reminder “it’s really benefiting somebody.” That, plus they see family and friends working on the event, from selling T-shirts and raffle tickets to cleaning up the beach after. And Feit’s seen some happy outcomes: one boy, a cancer patient whose family home was saved by donations years ago, is now “completely healthy.”

10380642_1476703422572822_6751483251054230046_o

This year’s surf contest starts at 8 a.m.  and features events in various categories  (long boards to paddle boards to “whatever you want to ride or wear”) for both children and adults. “The little kids get into it,” says Feit , who guesses some 60 to 70 surfers will take to the waves this year. Activities on dry land include a raffle (with prizes donated by local merchants including The Atlantic Terrace, Gosman’s Dock and Yoga Lila), T-shirt sales,  and an auction featuring works by local artists.  “It’s a celebration of surfing,” says Feit. “It’s a celebration of life.”

10458981_1474431712799993_1973628258697965095_o

For more information: http://www.gofundme.com/Rell-Sun-Surf-Benefit or https://www.facebook.com/rellsunsurfcontestbenefit.

TO ENTER, DOWNLOAD THE ENTRY FORM HERE

10409642_1471914389718392_4746948396853681875_n

Special thanks to Jesse Anthony Spooner and Tyler Brueur for announcing this year’s event!

10517617_10100130005959374_4635836141905770454_o

Jesse Anthony Spooner with surf student Logan Tarlow, @spoonsurf

 

TylerBreuer_Intro

Tyler Breuer of Smashsurf @smashsurf

 

 

 

 

Killing Fast Fashion

A panel of insiders debate solutions to ensure a brave new future for fashion.

Killing fashion is an ambitious endeavor, not for the faint of heart. It is fitting, then, that the people leading the charge are those who immerse themselves in that cutthroat world of brands and big personalities, public relations and creative complications. Tomorrow night, Refashioner founder Kate Sekules has gathered a panel of insiders to discuss the future of fashion. No one wants fashion to die, but perhaps it should cease to exist in its current form.

Sekules, a champion of sustainable fashion, will also moderate the panel, making sure to keep the discussion lively and “nonboring.” “It’s essential that we get solutions rather than just complaints,” she says. Sekules will limit each panelist’s contribution to a certain amount of time and, she says, “As soon as someone says something really predictable, I’m going to encourage the next thought.”

 

With the right encouragement, this group of panelists may just end up saving fashion instead of slaying it. Alexandra Jacobs, fashion critic at The New York Times, will contribute a maintstream media perspective, while Elisa Goodkind brings tidings from new media as the co-founder of StyleLikeU, a video-centric online platform representing authentic personal style. Sekules describes Simon Collins, Dean of Fashion at Parsons, as “someone with great gravitas in academia—as well as deep experience on the coal face of fashion.” His expertise extends to the global fashion industry and sustainability in fashion. Finally, Julie Gilhart will provide perspective from her extensive experience as a top level fashion consultant and as the former fashion director of Barneys New York.

refashioner

Sekules will first ask panelists to define fashion. Then, they’ll address fast fashion—the constant cycling of trends to push masses of disposable clothes. “I want to get their opinions on what use it has, and whether and how it should survive and change,” Sekules says. Brands like H&M and Zara have paid lip service to conscious consumerism, but does that really mean anything?

Sekules believes much of the responsibility lies in the hands of the consumer. Audience members at the panel will get more advice on how to personally kill fashion, but Sekules offers everyone a starting point: “I think we can all be braver. We can all mix up old and new and we can all definitely invest in better quality, whether it’s pre-owned or not. We can make it last and value what we own.”

An audience of consultants, designers and stylists will gather at NeueHouse on Tuesday at 6:30 to incite the fashion revolution alongside the panel’s experts. Ensure your place by emailing rsvp@neuehouse.com. In addition to conversation and creatives, the after-party will include cocktails.

Gathered’s Elizabeth Kairys Allspaw

Gathered brings personality to buying art online.

gathered-portrait--courtesy-of-elizabeth-kairys-780

Elizabeth Kairys Allspaw

Even as art becomes more accessible online, the gap grows between people who can afford to buy and those who pin feverishly to their “Someday” Pinterest board. To help bridge the two, Elizabeth Kairys Allspaw founded Gathered.com, a site that aims to connect artists with art lovers at an affordable price. Elizabeth curates the entire site, choosing artists who sell one-of-a-kind works, not prints. Prices range from $60 to $5400 (for a 40 by 60” watercolor), though most works fall under $1000. The Gathered shop currently hosts eleven artists whose talents range from illustration to watercolor, collage to predetermined systems. Dave Eggers’ selection includes a naked man in a lake (ink on paper), part of a series: “Lost Panels From a Weekly Cartoon Never Seriously Attempted.” Many of Svetlana Rabey’s watercolors resemble giant dripping ice cream scoops, while Helen Booth’s snowy paintings are inspired by the winter light in Wales. Elizabeth trusts her instincts when it comes to selecting the right artists for Gathered. “If I want this piece for myself, I’ll put it on the site,” she says. “It’s that simple.” Basing the site on her own tastes results in a smaller selection. Elizabeth recognizes that might mean a narrower audience, but she thinks that’s the draw of Gathered. “I’m really trying to stick to the advantages of a highly curated experience,” she says. “I think that goes hand in hand with having a small group.”

Screen Shot 2014-04-23 at 6.04.46 PM Gathered features a small selection of artists, but their work spans a variety of genres.

Elizabeth sees the site as an extension of herself both artistically and charitably. When Elizabeth left her world of art directing and design in order to pursue entrepreneurship, she thought hard about the ideal direction for her new company. Curating art was front and center, but “it felt kind of empty and soulless in a way to just be selling art online and making a profit,” Elizabeth says. “Something was missing, and I really wanted it to feel more meaningful.” She created the charitable component of Gathered to include an element of generosity in her business. A percentage of each Gathered sale goes to an arts-related non-profit organization, depending on the collector’s preference. In addition to doing her own research, Elizabeth asks Gathered artists if they feel passionate about a particular non-profit. Materials for the Arts, CUE Art Foundation and Chashama all came recommended by artists.

Screen Shot 2014-04-23 at 6.05.13 PM An artist profile on Gathered.

Besides benefitting the larger creative community, buying art becomes more than a transaction when artists and collectors feel connected. Elizabeth facilitates camaraderie by asking each artist to include a note to the collector when they send off a piece. When Elizabeth was posting new work by Helen Booth, she couldn’t resist buying one of the paintings for herself. The art arrived with a letter, pictures of Helen’s studio, and a photo of Helen holding the package on the beach in Wales. It’s that kind of tender personality that Elizabeth wants to instill throughout Gathered. “That’s what really gets me excited,” she says. “This piece is one-of-a-kind. The passion and personal experience which the artist puts into each piece gets transferred to the collector, who gets to live with it and love it forever.” Gathered’s blog also features studio tours and notes on Elizabeth’s inspiration so collectors can learn more about each artists’ process online. Her business may rely on technology, but the quality Elizabeth hopes to convey is an authentic humanness. Gathered isn’t just art online, it’s a place where artists and collectors find home.  

by Ella Riley-Adams

KITCHEN CAM FOR A CAUSE

An intimate look at the culinary creativity of the world’s most famous chefs. 

This week the FOND Group unveiled the JBF Kitchen Cam, a real-time video feed streaming the fast-paced culinary action from the James Beard House in New York City’s Greenwich Village. The project aims to capture creative cuisine in progress, introducing an intimate, unscripted look at gastronomic excellence.

Stepping into this historic culinary enclave means entering the home of the man who can be regarded as the original Celebrity Chef. James Beard may be the original Celebrity Chef, paving the confit-laden path to cooking-show stardom for accomplished cooks whose careers may have stagnated in restaurant kitchens without his trailblazing appetite. Whether you’re a food freak or just someone who likes to eat well, it’s easy to appreciate the amount of edible history steeped into the walls of the Beard House.

DanielatJamesBeardADVANCED-007

The menu for the evening.

Until now, an inside look at this illustrious kitchen was reserved for James Beard Foundation members or those lucky enough to grab a sought-after seat at a special dinner. With the launch of the JBF Kitchen Cam, the entire world can view the preparation of over 200 dinners a year, crafted by a rotating cast of innovative chefs.

On Monday night, I attended a cocktail party to celebrate the unveiling of the JBF Kitchen Cam. Daniel Boulud helmed the kitchen as the Cam streamed the sights and sounds across the Internet.

Walking into the House, I was hit with an immediate wave of enticing lemony herb-infused aroma and the clamor of the kitchen clanging through the small lobby area. Conducting his focused team like a maestro, the cool and collected Boulud talked to observers while laying down greens that would nest a Citrus-Cured Fluke with Shiso Bavarois and Ponzu Gelée. Pots of thick stock simmered like liquid gold and uniformly chopped herbs and vegetables stood neatly piled, waiting for plates.

DanielatJamesBeardADVANCED-004

Boulud at work.

DanielatJamesBeardADVANCED-047

Boulud shows the Kitchen Cam a recipe from his new book.

DanielatJamesBeardADVANCED-014

The team poses for a celebratory selfie.

DanielatJamesBeardADVANCED-046

It was truly impressive to see such controlled chaos in the cramped confines of the historically seasoned kitchen. A dozen of Boulud’s sous chefs toiled feverishly – press and general food fanatics filled the tight space while diners ambled through on their way to the cocktail area to enjoy appetizers and sip champagne.

Servers made rounds with trays of Duck Pâté en Croûte, Wild Mushroom Tarte Flambée and Watercress Velouté with Louisiana Crayfish, all drawn from Boulud’s new book DANIEL: My French Cuisine. The dishes both sparked appetites and fueled conversation about the inaugural night of the JBF Kitchen Cam; Boulud perfectly curated the start of this innovative culinary experience.

DanielatJamesBeardADVANCED-059

As the cocktail hour wound down and guests were seated, Boulud took the floor. He spoke about the inspiration for his latest book and his deep appreciation for the James Beard Foundation. Then he noticed a diner watching the first-course plating via the JBF Kitchen Cam on her phone; he chuckled with delight. The evening lives on, online.  

 

The Modern Kale Debacle: Bo’s Fight

The man behind the t-shirts that started a war with fast food giant Chick-Fil-A

Bo Muller-Moore is attempting to trademark “Eat More Kale,” a slogan that he has been printing one-at-a-time on t-shirts for over a decade. Chick-Fil-A, a fast-food company that sells over 800 chicken sandwiches a minute, has sent Bo a cease and desist letter and is also attempting to block Bo’s application for a trademark, claiming he is harming their Eat Mor Chikin campaign.
Steven Roux is an organic farmer/writer who works by day for acclaimed Microgreens grower Good Water Farms.

Steven: You’ve described yourself as a “Neolithic stencil artist.” Since I first ordered a shirt from you and received a signed photo along with it, I’ve thought of you as a chill dude living in Vermont who designed an Eat More Kale t-shirt that evolved from a comical decree to eat more nutritious super foods into a mantra for conscious living.  The signed photo of you, Bo, genuinely beaming with a hand written thank-you, was great personal touch that resonated with me—I was living in Brooklyn at the time and everywhere I wore the shirt, complete strangers complimented or made funny remarks to me, in which I would retort with a question: “Have you heard of these shirts before? And the debacle the designer is having with Chick-Fil-A?” For every time this happened, for every time I explained the Cease and Desist letter and Chick-Fil-A’s claim that your harming the intellectual property of their Eat Mor Chikin campaign, I not only made whomever stranger I was talking interested in your case, I made them visibly upset by the ordeal.

Bo: It’s a universal thing. I’m grinning because I’m lucky to hear stories like yours all the time. Last week it was my friend telling me how he was down in Miami where everyone was more beautiful than the next person, and he was walking along the boardwalk, getting more looks than he’s ever had, and he starts wondering—“Wow is it my hair? Is it my tan?” Then he realized—“Oh it’s my goddamn shirt!”

Steven: The Kickstarter campaign for Jim Lance’s film about your case,  “A Defiant Dude,” raised almost $15,000 more than its goal of $75,000 back in March. How has production been? Are we basically waiting for the outcome of the case?

Bo: Yes. Some might think he could have the film three quarters of the way finished, but the filmmaker—Jim, it’s his film—assures me that he needs to have an ending before he can craft the rest of the film. He does have over 300 hours worth of footage, he literally crossed the United States twice last summer with a film crew interviewing everyone from lawyers and intellectual property specialists to moms and pops, real people in various businesses being affected by corporate bullies. I haven’t seen too much of the footage, but it’s real American heartland stuff, you know, not left wing rebellious hippie stuff. The trademark office is supposed to come up with a ruling this month. They’ve had six months to respond to our final argument that we submitted on September 26th.

Bo hard at work screening in his Vermont shop.

Bo hard at work screening in his Vermont shop.

Steven: And you’ll receive the trademark?

Bo: I’m not fighting at this point to win a trademark. For the last two and a half years I’ve simply been fighting to get my application in the game, to be considered for a trademark. In this case, before I even make it to the public arena for debate, Chick-Fil-A sent a letter of protest saying, ‘Hey trademark office, this trademark is so egregious he doesn’t deserve the due process.’ They don’t want a public debate; they’re trying to stop me at the starting line.

Steven: And they’ve stopped others before.

Bo: They sent me a list of 40 businesses that they’ve shut down.

Steven: Eat more goat, eat more broccoli…

Bo: One was a race car team call Eat More Gas… When you get that cease and desist letter, it looks so official most people’s first thought is either to shut it down or go talk to a lawyer for $400 an hour. If it wasn’t for our local lawyer agreeing to do it for free and immediately soliciting the help of the University of New Hampshire’s law school, I wouldn’t have been able to do this for a minute.

Visiting the Good Water Farms Team (FOND Client and Day Job of the Writer, Steven Roux)

Visiting the Good Water Farms Team | From Left: Isaac Algarin (Good Water Farms Grower), Brendan Davison (Good Water Farms Founder), Nicole Delma (FOND Founder), Steven Roux (Writer and Good Water Farms Grower)

Steven: In the trailer for the film you acknowledge your awareness of Chick-Fil-A’s aggressive and victorious history with like-minded trademark seekers in the past, but you clearly remain undaunted toward their corporate advantage. Perhaps it’s because you have an enormous amount of support by Team Kale devotees from State Governors to Anderson Cooper that believe this is corporate bullying and that Chick-Fil-A should try eating more kale-slaw.

Bo: I was kind of in the perfect storm; I think I’m the perfect character to fight back. I grew up on the south, the way the Chick-Fil-A family did… I don’t know them personally but I’m from the same cut of fabric as them. On the face of this, everyone sees a chubby hippie from Vermont fighting God-fearing southern folks but in reality we know the same language, we wrestled at the same schools, water skied in the same lakes… I’m not that different from them, we grew up within miles of each other.

Steven: The first t-shirt you ever designed was your classic “Cheese” print you made on a silk screen you received from your wife as a gift….

Bo: Yup, it was Valentines Day, 1999.

Steven: How did you first become interested in printing shirts?

Bo: I was working at a high school in Montpelier, I had just moved to Vermont and was working in the Learning Services Department, the Special Education Department, and this was when Gap and Old Navy were huge, and all the kids had shirts with brands across the front, and the individual in me started to go crazy…. it was also the time we started to learn about sweat shops and conscientious shopping. That and I used to doodle in my notebook during meetings and my wife saw them and said that’d be cool tattoos or shirts.

The screen that started it all. Shop Eatmorekale.com for these and other styles, stickers and to donate to Bo's legal fund.

The screen that started it all. Shop Eatmorekale.com for these and other styles, stickers and to donate to Bo’s legal fund.

Steven: Along with working on the film, you’ve just launched a new website with sweet new merch like aprons, beanies, even Eat More Kale yoga mats. Also new to Eatmorekale.com is a wholesale section, where you can order larger quantities of shirts or hoodies for entire families of veg-heads or even to sell at a local farmers markets. There’s also a “Design of the Week” now, will these designs be exclusively by you, Bo, or will other local artists be involved?

Bo: My family will make them, the one that’s up this week my 8-year-old daughter made, and the one I’m posting next week my wife made. In the past ten years I’ve cut 450 stencils and people used to really respond to them at my booth, but when I made the site it wasn’t practical to have so many in addition to the popular EMK shirt. So I whittled it down to some best sellers, but it dawned on me to have a design of the week for some deeper cuts. Variation is fun.

Steven: You’ve also described yourself as a folk artist. Have these last two and a half years of legal distress tarnished the lyrics from Willie Dixon’s’ ‘Back Door Man’ for you? The song later covered by The Doors…  In both songs the lyrics: “I eat more chicken, Than any man ever seen” are bellowed.

Bo: I hasn’t ruined the song, but you know what is has kind of ruined? I used to like a good fried chicken sandwich, at a nice southern diner. Maybe a local chicken breast fried up would be okay… But the EMK guy doesn’t eat chicken sandwiches anymore.

Steven: Has your struggle been worth it so far? Would make that first Eat More Kale shirt all over again if you had the chance?

Bo: A typical thing I hear from people—and it really hits the spot—is, and I’m paraphrasing: “It must feel all encompassing sometimes, and we’re here to remind you that this is a fight that’s really worth fighting.” So on the days when I wish I’d never heard of Eat More Kale, and that doesn’t happen very often, but just when you start thinking that, that’s when you get an 80-year-old in a nursing home in Kentucky sending you a check for your legal fund…. I’d for sure make that first shirt over again.  When we were at Bush gardens last week, I had 5-10 people approach me while I was wearing the shirt, and most knew of the shirt but didn’t recognize me as the maker, but 2-3 people knew who I was and my 8 year old was thrilled. To be a rock star in the eyes of your daughter is worth it right there… I’ll be a real zero to her in a few years when she’s a teenager, but that night I tucked her in she was still talking about the people who knew me.

 

A special thanks to both Bo and Steven who put a substantial amount of time and heart into bringing us inside this perplexing story. Your hard work is appreciated.   –Nicole Delma, FOND Founder
 
Support Bo’s Cause and SHOP or DONATE NOW: 
Kale Sale

SHOP OR DONATE AT EATMOREKALE.COM

 
 

The James Beard House Kitchen Cam Live with Daniel Boulud

By John Figlesthaler

Since 1986, the James Beard Foundation (JBF) in New York City has been the premier institution at the peak of the gourmet high ground. A culinary sanctuary for chefs pushing gastronomic boundaries, reinterpreting tradition and simply cooking the best food out there, there is no place like the James Beard House.

Starting Monday, March 31, 2014, the FOND Group is bringing the world a candid look into this eater’s paradise through the JBF Kitchen Cam. Live streaming from three intimate camera angles, the JBF Kitchen Cam will share true culinary artistry, in real time, capturing the painstaking preparation, calculated intensity and the ensuing splendor.

We invite you behind the closed doors of one of the most celebrated kitchens in the world with the launch of the JBF Kitchen Cam. Offering a rare look into this culinary epicenter, we are honored to be joined by none other than Daniel Boulud for the unveiling of the JBF Kitchen Cam with the sold-out “Dinner with Daniel.”  Boulud will draw inspiration from his latest cookbook and memoir, DANIEL: My French Cuisine.

Photo by Daniel Krieger

Photo by Daniel Krieger

Whether an aspiring chef, die-hard gourmand, or someone who simply enjoys fine food, the JBF Kitchen Cam offers an inspiring glimpse into the world of James Beard. On over 200 nights a year, the world will now be able follow the feed to watch celebrated chefs from far and wide as they create unforgettable meals in this illustrious kitchen.

The JBF Kitchen Cam is the brainchild of the FOND Group’s own Josh Elkes and his father, Steven Elkes, who have also created The Elkes Family Culinary Scholarship, supporting aspiring chefs who are pioneering the future of the way we eat.

Get to know past scholarship winners here.

In addition, chef Boulud will be participating on a live Twitter chat on Thursday, March 27th at 11:00 a.m. EST. If you’d like to join in the conversation, use the hashtag #ChefChat and follow @BeardFoundation  @DanielBoulud @fondgroup

See Full Press Release on the JBF Kitchen Cam Launch .

%d bloggers like this: