Who We Are
The FOND Group is a cause-based marketing agency with a mission to offer ‘big business’ expertise to ‘good business’, regardless of budget.
What We Do
We provide digital, media and marketing support for small businesses and organizations that are dedicated to improving the world through innovation, education and service. We help them to build scale while maintaining relevance and to develop monetization strategies without compromising authenticity.
Who We Work For
The clients and causes we support target a conscientious consumer who believes in community, sustainability, health, education and the arts. We love our clients and we support them because we think the work they are doing matters.
How We Do It
True to its mission, FOND Group offers a variety of creative financing solutions in order to minimize risk, and to avoid upfront investment wherever possible.
How We Came to Be
It was Hurricane Sandy…
During the period of extreme crisis in NYC after Hurricane Sandy hit, FOND Group’s founder Nicole Delma was called on to use her email marketing skills to help support relief efforts. To her dismay, she found the demands of her day job as director of email marketing for a major retailer limited the amount of time she could dedicate to that important work. It was a light bulb moment. Suddenly she saw how her digital marketing expertise could be applied to the greater good! With a shift of focus, she could provide real benefit to a much broader group of people. Delma immediately resigned from the retail corporation and set out to support people, causes and businesses that truly aligned with her values.
“Good business starts with a commitment to finding and
choosing to do work that we feel really matters. When the
work we do has meaning to us, we put our full hearts into
making both the process and the end result worthwhile.
Surround that passion and commitment with a network of
skilled experts who can help grow it and it thrives.
That is what FOND Group is all about.”
—Nicole Delma, FOND Group Founder