The Team

The FOND Group Team is comprised of accomplished digital professionals with hands on experience working for some of the best brands and media companies in NYC and beyond. Group members are selected both for expertise in their respective disciplines as well as for their commitment to excellence. FOND also works with a vetted network of vendor partners in data and email services.

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Nicole Delma

Founder
Account Strategy, Email & Database Marketing

Nicole Delma is a recognized expert in the email marketing space, with over 15 years of experience leading the email and data programs for companies including J.Crew, Conde Nast Publications, Getty Images and RCRD LBL/Downtown Music. Delma’s hands-on approach to data management and customer contact strategy has built her a reputation as a pioneer in the digital marketing space, bringing innovative marketing tactics to life for major brands with proven success.

As a consultant, Delma has coached clients including Penguin Random House, Time Inc., Sony Music, The Huffington Post, Sesame Street, Harper Collins, Betaworks, Digg, Urban Daddy, Barnes and Noble and The James Beard Foundation through a variety of challenges ranging from program-wide assessments, digital property launches, data migrations, acquisition strategies to creative optimizations. Delma has a passion for sourcing and aligning audiences with relevant content and her expertise in data assessment has served her well in this space.

Emily K. Hughes

Head of Social Media and Strategic Partnerships

Prior to consulting, Emily Hughes was the Director of Audience Development at goop, Gwyneth Paltrow’s lifestyle content and ecommerce brand, where she led all digital marketing and growth initiatives. Before goop, Hughes was the Associate Marketing Manager on the Audience Development team at Time Inc., working on Food & WineTravel + LeisureDepartures, and FWx. Her work on these brands helped develop her expertise in social media marketing, paid media, syndication partnerships, newsletter optimization, email marketing, and more.

Before working in audience development, Hughes worked in public relations, first in Washington, D.C., on the education team at Hager Sharp, and then as the Social Marketing & Digital Communication Manager at American Express Publishing. Hughes is a two-time graduate of Villanova University; she earned both a BA and MA in communication during her four years there.

Hughes has been fundamental in supporting FOND’s key accounts including The James Beard Foundation, Publisher’s Weekly, Gathered, 15Ditch and Family Jaunts and in developing new accounts to include Road Twenty-Two and StellaSpoils/MisterSpoils.

Josh Elkes

Head of Non Profit Development

Josh Elkes oversees relations and account management with FOND Group’s nonprofit clients including The James Beard Foundation, Grassroot Soccer, Hamptons International Film Festival, Sundance Film Festival, Grow NYC, Surfrider and others. As a singer songwriter, Elkes regularly plays at notable New York venues including the Living Room, Rockwood Music Hall, City Winery, Pianos, and others. He recently released a record produced by Grammy Winner Neil Dorfsman (Dire Straits, Paul McCartney, Bob Dylan) and Cliff Carter (James Taylor, Art Garfunkel, Carly Simon).

Alison E. Berman

Contributor at Large

Alison is a storyteller, marketer, and the founder of digital storytelling platform Anchor & Leap. She has a complex understanding of multi-channel storytelling and gained her roots working at prominent media companies Meredith Corporation as a Marketing Manager and previously at Rodale, Inc.’s in-house content marketing agency. While at Rodale, Alison also facilitated a company-wide social media think tank that was formed by CEO Maria Rodale.

As a consultant, Alison helps companies define and share their own stories through rich content marketing and strategy—all with a focus on aligning messaging with the core values of the organization. Some past clients include Nissan, Applegate, Norton by Symantec, Kraft Foods, and Energizer Holdings.

Alison is passionate about creative cultures, design thinking, and social enterprise. You can follow her on Twitter @DigitAlison

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Alyssa Haak

Writer, Editor, Wordsmith

Alyssa Haak has been covering the luxury lifestyle industry since 2010. She’s written about travel, food, and superyachts for publications such as Showboats, Departures, and Popular Mechanics. Since graduating from the University of Missouri School of Journalism, she’s been exploring ways tell the stories of people she meets.

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Hillary Kaylor

Editor, Writer, Content and Creative Development

Hillary Kaylor is a writer living in Brooklyn. Her work has appeared in New York Magazine, The FADER, Food & Wine, Travel + Leisure, Vice, and Gawker. She once drove a tractor on an Australian banana farm where they paid her in bananas. Kaylor is currently working on a non-fiction book based on the three months she spent volunteering in the slums of Cambodia earlier this year.

Ella Riley-Adams

Ella Riley-Adams

Content Strategist

Ella Riley-Adams serves as FOND Groups lead content consultant. Riley-Adams formerly held social media and content development positions for The New Yorker, Maker and The Creators Project. She writes about international design-conscious bars for Surface Magazine and content marketing for The Content Strategist. She founded Sarah Lawrence College’s online publication SLCspeaks, and started The Daily Croissant, a site for students abroad in Paris. She loves good coffee and eating mint leaves out of experimental cocktails.

Juen Romanoff

Juen Romanoff

Digital product development, audience development, content strategy

Juen (sounds like “June”) Romanoff says that part of her role is to talk people off the ledge of technology: First let’s figure out what your goals are; then we’ll figure out what technology best serves those goals. She has over 15 years of digital product development, strategy development, audience development, content strategy, production, and team management experience in for-profit companies, primarily media publishing, and not-for-profit organizations. Experienced in start-ups and underfunded departments and organizations, where good work still needs to get done, and on time, but often with duct tape and bubble gum.

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