The Team

The FOND Group Team is led by email marketing expert Nicole Delma and consists of accomplished digital professionals with hands on experience working for some of the best brands and media companies in NYC and beyond. FOND Group consultants are selected both for expertise in their respective disciplines as well as for their commitment to excellence. Most of our consultants hold full time positions at major companies, allowing us to expedite partnerships and gain real-time industry insights. FOND also works with a vetted network of vendor partners in data and email services.


Nicole Delma

Account Strategy, Email & Database Marketing

Nicole Delma is a recognized expert in the email marketing space, with over 15 years of experience leading the email and data programs for companies including J.Crew, Conde Nast Publications, Getty Images and RCRD LBL/Downtown Music. Delma’s hands-on approach to data management and customer contact strategy has built her a reputation as a pioneer in the digital marketing space, bringing innovative marketing tactics to life for major brands with proven success.

As a consultant, Delma has coached clients including Penguin Random House, Time Inc., Sony Music, The Huffington Post, Sesame Street, Harper Collins, Betaworks, Digg, Urban Daddy, Barnes and Noble and The James Beard Foundation through a variety of challenges ranging from program-wide assessments, digital property launches, data migrations, acquisition strategies to creative optimizations. Delma has a passion for sourcing and aligning audiences with relevant content and her expertise in data assessment has served her well in this space.


Ella Riley-Adams

Content Strategist

Ella Riley-Adams serves as FOND Groups lead content consultant. Riley-Adams is the Living Editor for Vogue and formerly held social media and content development positions for The New Yorker, Maker and The Creators Project. She writes about international design-conscious bars for Surface Magazine and content marketing for The Content Strategist. She founded Sarah Lawrence College’s online publication SLCspeaks, and started The Daily Croissant, a site for students abroad in Paris. She loves good coffee and eating mint leaves out of experimental cocktails.


Josh elkes

Nonprofit Development Specialist 

Josh Elkes oversees relations and account management with FOND Group’s nonprofit clients including The James Beard Foundation, Grassroot Soccer, Hamptons International Film Festival, Sundance Film Festival, Grow NYC, Surfrider and others. By day, Elkes oversees strategic partnerships for Getty Images and is also instrumental at assisting nonprofit clients with rights management needs for images, music and film.  As a singer songwriter, Elkes regularly plays at notable New York venues including the Living Room, Rockwood Music Hall, City Winery, Pianos, and others. He recently released a record produced by Grammy Winner Neil Dorfsman (Dire Straits, Paul McCartney, Bob Dylan) and Cliff Carter (James Taylor, Art Garfunkel, Carly Simon).

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