FOND Group in the movies

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Fond Group Launches Air, Land & Sea Special Section at Hamptons International Film Festival

FOR IMMEDIATE RELEASE – East Hampton, NY – October 3, 2016

Water has always been the element of emotion, and for those on the East End of Long Island it represents everything from sports to commercial fishing to drinking water to moving meditation.  This rich and valued relationship inspired Nicole Delma of the Fond Group to create a new section called Air, Land & Sea for the Hamptons International Film Festival (HIFF) which runs from October 6th through October 10th, 2016.  The goal is to tap into film as a story telling method to generate awareness around manmade environmental issues and allow filmmakers and experts to share information and discuss solutions to these local and global problems.

“I was inspired when Leonardo DiCaprio used his winning speech at the Academy Awards to express his concern over the environment,” says Delma.  “I recognized the power of film for this message, and I approached the Hamptons International Film Festival to create a new category to open the discussion on this important topic.  I was so pleased that they immediately embraced the concept and launched Air, Land and Sea this year.”

The program will include a screening of Emmy-nominated director Michelle Dougherty and Daniel Hinerfeld’s SONIC SEA, which focuses on protecting aquatic wildlife from the destructive effects of oceanic noise pollution, narrated by Rachel McAdams.  The screening on Sat. Oct. 8 at 2:15 will be followed by a panel discussion led by Delma with award winning journalist and filmmaker Daniel Hinerfeld and Alison Chase of the Natural Resources Defense Council.
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DiCaprio’s documentary on climate change with Oscar-winning filmmaker Fisher Stevens BEFORE THE FLOOD will also be in this section in the HIFF 2016 lineup.

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Festival 2016 Career Achievement Award honoree Edward Norton is lending his personal support with an amazing raffle on CrowdRise, the social fundraising platform he founded.  The lucky winner will get to hang 10 with Edward Norton and surfer Takuji Masuda as well as have dinner with Alec Baldwin at the awards dinner honoring Norton.  The money raised will fund HIFF’s Jr. Educational Programs as well as the Surfrider Foundation. Norton is the subject of HIFF’s always fascinating “Conversations With” and is also the Executive Producer of Masuda’s documentary BUNKER 77 about surfing legend Bunker Spreckels.

bunker77_websitebackgroundThe program also includes THE BLOOP, the short documentary by Cara Cusumano about the mystery of the loudest underwater sound ever recorded and THE PROPHET OF PLAS-TEEK, the narrative short from Joshua Cohen which tells the satirical tale of a prophetic hermit who dedicates his life to worshiping the plastic deities he collects from Montauks’ hidden coves.  Director Joshua Cohen and Scott Bluedorn, the star and co-creator will be in attendance.

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HIFF has a long history of presenting not only Academy Award winners but important special sections including Films of Conflict & Resolution and Compassion, Justice & Animal Rights.

“Our Signature Programs help to elevate the content of the festival’s programming with films that continue to provide audiences with thought provoking material,” said David Nugent, HIFF Artistic Director.  “Our hope with Air, Land and Sea is for the festival to embrace the global discussion on environmental issues, and build a platform for filmmakers and audiences to engage and interact.”

Nicole Delma created the Fond Group to motivate businesses to do work that mattered.  A successful marketer with large companies, she wanted to bring together brands and publishers and causes where for profit and not for profits engage in unique projects to raise awareness.   A matchmaker of consciousness, she is tapped into important foundations, top brands, and philanthropy.  “I was reaching a hundred million people on a daily basis,” says Delma, “And when I searched my heart I thought it was really important what my message moving forward was going to be.” Delma recently executive produced INTO THE SEA for the Surfrider Foundation directed by Mikey DeTemple with a voice over by John Slattery.  Nicole lives in Sag Harbor with her family and is also a surfer, tightly tied to the community and the environmental issues which affect people here on a daily basis.  And like water her professional goals encompass emotion and using her talents to do things that matter.

For more information please contact:   info@fondgroup.com
Buy Tickets for the Hamptons International Film Festival here. 

Nicole Delma, Founder of FOND Group

Nicole Delma, Founder of FOND Group

 

Hungry for the Outdoors

New York City is an incredible place. Some even call it magical. Dwellers of the city bask in its wonders and gloat that it is “the best city on earth.” Yet with everything New York is credited for having, it is equally known as one of the most challenging cities in which to lead a balanced life. This is especially true if you find solace through time spent in nature. And for this reason, the city both loses outdoor enthusiasts each year, and has gained the reputation of being an outdoor “unfriendly” city. When faced with how to blend urban life and nature, many New Yorkers who desire both are left feeling that they must choose one to leave behind.

But what if New Yorkers could both live in the city and love the outdoors? This, in fact, was Sarah Knapp’s inspiration when she created OutdoorFest.

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Making s’mores with Biolite stoves during OutdoorFest’s VIP Launch Party

OutdoorFest is a 10-day festival that brings the outdoors to New York City through a series of events in Manhattan and surrounding boroughs. The first one took place this summer, and featured an impressive collection of events: stand up paddle boarding and sailing on the Hudson River, rock climbing at Brooklyn Boulders, surfing at the Far Rockaways, a nature walk with Ken Chaya through Central Park, and more. Fascinated by OutdoorFest, I attended a female surfer meetup that screened AWAY, a documentary by Elisa Bates about the subculture of NYC surfing. That evening at the meetup, I sipped a local hard cider at an artsy surf shop on the Lower East Side, and watched in amazement as the seemingly displaced (and feisty) surfer gals of the city came out from their apartments and gathered together under one roof. And this undertaking, of constructing community, lies at the core of OutdoorFest.

Though the mission of OutdoorFest is to make the outdoor lifestyle accessible to urban dwellers, Sarah explains that, “it’s not just about accessibility to the outdoors, it’s about connecting people with the outdoors and creating a community while doing so.” When Sarah first moved to New York City, it took her a while to locate the outdoor community. Experiencing this, she set out to create a space for people to feel like they are a part of an outdoor enthusiast community while also living in the city. Sarah’s vision is ultimately to bring OutdoorFest to other dense urban environments like Chicago and D.C., where people experience challenges to urban living, stating “If it were just a dedication to the outdoors, I would move, but it’s a dedication to the reality that people live in cities, and then caring about the livability of cities. I love going outside and want that for others; the answer for how to do that is by creating the space and community.”

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Founder Sarah Knapp (left) during OutdoorFest June 2014

Sarah, through OutdoorFest, brought the hungry outdoor enthusiasts of the city exactly what they needed—community.

Curious to join this community and learn about upcoming events? Check out Mappy Hour, OutdoorFest’s monthly gathering of outdoor enthusiasts around maps, guidebooks, beer, and adventure stories.

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By Alison E. Berman

Montauk celebrates Rell Sunn

By Moira Bailey
When legendary surfer Rell Sunn died of cancer in 1998, Montauk surfer and businessman Roger Feit was inspired to organize a surf competition to both celebrate her life and raise money for cancer awareness. On Aug. 2, the 16th Annual Rell Sunn Surf Contest will draw surfers of all ages to Ditch Plains beach in Montauk to continue the tradition, one that’s evolved to help local families navigate the financial rip tides of cancer and serious illness. The funds are disbursed through the East End Foundation, co-founded by Feit, often in modest amounts that can still make a “huge difference,” whether to bridge a mortgage payment or cushion the loss of a job.

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And because it’s a local effort, Feit can describe exactly who the money raised this year will help: a widow whose husband recently died of brain cancer;  a man out of work for a stretch while his wife’s been fighting cancer; two children who’ve just lost their father; a single mom whose son’s battling cancer.  Feit works with Alice Houseknecht, an East End Foundation director,  on “due diligence” to assess each situation, often brought to their attention by friends or neighbors. Through the years, Feit guesses they’ve raised some $300,000.

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“Montauk is a special place for a lot of reasons,” says Feit, 68, who credits a connected community for the event’s success. “There’s a lot of goodness in the people,”  he says. “The community has been coming together for years and years.” For kids in the annual surf competition, especially, Feit says there’s fun but also a reminder “it’s really benefiting somebody.” That, plus they see family and friends working on the event, from selling T-shirts and raffle tickets to cleaning up the beach after. And Feit’s seen some happy outcomes: one boy, a cancer patient whose family home was saved by donations years ago, is now “completely healthy.”

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This year’s surf contest starts at 8 a.m.  and features events in various categories  (long boards to paddle boards to “whatever you want to ride or wear”) for both children and adults. “The little kids get into it,” says Feit , who guesses some 60 to 70 surfers will take to the waves this year. Activities on dry land include a raffle (with prizes donated by local merchants including The Atlantic Terrace, Gosman’s Dock and Yoga Lila), T-shirt sales,  and an auction featuring works by local artists.  “It’s a celebration of surfing,” says Feit. “It’s a celebration of life.”

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For more information: http://www.gofundme.com/Rell-Sun-Surf-Benefit or https://www.facebook.com/rellsunsurfcontestbenefit.

TO ENTER, DOWNLOAD THE ENTRY FORM HERE

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Special thanks to Jesse Anthony Spooner and Tyler Brueur for announcing this year’s event!

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Jesse Anthony Spooner with surf student Logan Tarlow, @spoonsurf

 

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Tyler Breuer of Smashsurf @smashsurf

 

 

 

 

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