FOND Group in the movies

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Fond Group Launches Air, Land & Sea Special Section at Hamptons International Film Festival

FOR IMMEDIATE RELEASE – East Hampton, NY – October 3, 2016

Water has always been the element of emotion, and for those on the East End of Long Island it represents everything from sports to commercial fishing to drinking water to moving meditation.  This rich and valued relationship inspired Nicole Delma of the Fond Group to create a new section called Air, Land & Sea for the Hamptons International Film Festival (HIFF) which runs from October 6th through October 10th, 2016.  The goal is to tap into film as a story telling method to generate awareness around manmade environmental issues and allow filmmakers and experts to share information and discuss solutions to these local and global problems.

“I was inspired when Leonardo DiCaprio used his winning speech at the Academy Awards to express his concern over the environment,” says Delma.  “I recognized the power of film for this message, and I approached the Hamptons International Film Festival to create a new category to open the discussion on this important topic.  I was so pleased that they immediately embraced the concept and launched Air, Land and Sea this year.”

The program will include a screening of Emmy-nominated director Michelle Dougherty and Daniel Hinerfeld’s SONIC SEA, which focuses on protecting aquatic wildlife from the destructive effects of oceanic noise pollution, narrated by Rachel McAdams.  The screening on Sat. Oct. 8 at 2:15 will be followed by a panel discussion led by Delma with award winning journalist and filmmaker Daniel Hinerfeld and Alison Chase of the Natural Resources Defense Council.
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DiCaprio’s documentary on climate change with Oscar-winning filmmaker Fisher Stevens BEFORE THE FLOOD will also be in this section in the HIFF 2016 lineup.

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Festival 2016 Career Achievement Award honoree Edward Norton is lending his personal support with an amazing raffle on CrowdRise, the social fundraising platform he founded.  The lucky winner will get to hang 10 with Edward Norton and surfer Takuji Masuda as well as have dinner with Alec Baldwin at the awards dinner honoring Norton.  The money raised will fund HIFF’s Jr. Educational Programs as well as the Surfrider Foundation. Norton is the subject of HIFF’s always fascinating “Conversations With” and is also the Executive Producer of Masuda’s documentary BUNKER 77 about surfing legend Bunker Spreckels.

bunker77_websitebackgroundThe program also includes THE BLOOP, the short documentary by Cara Cusumano about the mystery of the loudest underwater sound ever recorded and THE PROPHET OF PLAS-TEEK, the narrative short from Joshua Cohen which tells the satirical tale of a prophetic hermit who dedicates his life to worshiping the plastic deities he collects from Montauks’ hidden coves.  Director Joshua Cohen and Scott Bluedorn, the star and co-creator will be in attendance.

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HIFF has a long history of presenting not only Academy Award winners but important special sections including Films of Conflict & Resolution and Compassion, Justice & Animal Rights.

“Our Signature Programs help to elevate the content of the festival’s programming with films that continue to provide audiences with thought provoking material,” said David Nugent, HIFF Artistic Director.  “Our hope with Air, Land and Sea is for the festival to embrace the global discussion on environmental issues, and build a platform for filmmakers and audiences to engage and interact.”

Nicole Delma created the Fond Group to motivate businesses to do work that mattered.  A successful marketer with large companies, she wanted to bring together brands and publishers and causes where for profit and not for profits engage in unique projects to raise awareness.   A matchmaker of consciousness, she is tapped into important foundations, top brands, and philanthropy.  “I was reaching a hundred million people on a daily basis,” says Delma, “And when I searched my heart I thought it was really important what my message moving forward was going to be.” Delma recently executive produced INTO THE SEA for the Surfrider Foundation directed by Mikey DeTemple with a voice over by John Slattery.  Nicole lives in Sag Harbor with her family and is also a surfer, tightly tied to the community and the environmental issues which affect people here on a daily basis.  And like water her professional goals encompass emotion and using her talents to do things that matter.

For more information please contact:   info@fondgroup.com
Buy Tickets for the Hamptons International Film Festival here. 

Nicole Delma, Founder of FOND Group

Nicole Delma, Founder of FOND Group

 

Hungry for the Outdoors

New York City is an incredible place. Some even call it magical. Dwellers of the city bask in its wonders and gloat that it is “the best city on earth.” Yet with everything New York is credited for having, it is equally known as one of the most challenging cities in which to lead a balanced life. This is especially true if you find solace through time spent in nature. And for this reason, the city both loses outdoor enthusiasts each year, and has gained the reputation of being an outdoor “unfriendly” city. When faced with how to blend urban life and nature, many New Yorkers who desire both are left feeling that they must choose one to leave behind.

But what if New Yorkers could both live in the city and love the outdoors? This, in fact, was Sarah Knapp’s inspiration when she created OutdoorFest.

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Making s’mores with Biolite stoves during OutdoorFest’s VIP Launch Party

OutdoorFest is a 10-day festival that brings the outdoors to New York City through a series of events in Manhattan and surrounding boroughs. The first one took place this summer, and featured an impressive collection of events: stand up paddle boarding and sailing on the Hudson River, rock climbing at Brooklyn Boulders, surfing at the Far Rockaways, a nature walk with Ken Chaya through Central Park, and more. Fascinated by OutdoorFest, I attended a female surfer meetup that screened AWAY, a documentary by Elisa Bates about the subculture of NYC surfing. That evening at the meetup, I sipped a local hard cider at an artsy surf shop on the Lower East Side, and watched in amazement as the seemingly displaced (and feisty) surfer gals of the city came out from their apartments and gathered together under one roof. And this undertaking, of constructing community, lies at the core of OutdoorFest.

Though the mission of OutdoorFest is to make the outdoor lifestyle accessible to urban dwellers, Sarah explains that, “it’s not just about accessibility to the outdoors, it’s about connecting people with the outdoors and creating a community while doing so.” When Sarah first moved to New York City, it took her a while to locate the outdoor community. Experiencing this, she set out to create a space for people to feel like they are a part of an outdoor enthusiast community while also living in the city. Sarah’s vision is ultimately to bring OutdoorFest to other dense urban environments like Chicago and D.C., where people experience challenges to urban living, stating “If it were just a dedication to the outdoors, I would move, but it’s a dedication to the reality that people live in cities, and then caring about the livability of cities. I love going outside and want that for others; the answer for how to do that is by creating the space and community.”

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Founder Sarah Knapp (left) during OutdoorFest June 2014

Sarah, through OutdoorFest, brought the hungry outdoor enthusiasts of the city exactly what they needed—community.

Curious to join this community and learn about upcoming events? Check out Mappy Hour, OutdoorFest’s monthly gathering of outdoor enthusiasts around maps, guidebooks, beer, and adventure stories.

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By Alison E. Berman

Disposable straws are for suckers

Every time I head out the door with my Simply Straws mason jar and reusable glass straw, I can count on at least a few people stopping me to ask where I got it. Like environmentally conscious bees to organic honey, people flock to ask about this simple but totally practical drink carrier…

“Wow, is that a GLASS straw?”
“Oh my gosh, is that a mason jar?”
“So, COOL! Where can I get one?”

More than once, I’ve actually had people try to buy the very jar and straw I am drinking from (full of my half drank smoothie) right out from under me. Hands off people!

Get Yours! While I’m not so quick to part with mine, I am really excited to team up with the awesome folks at Simply Straws to offer this colorful Glass Straw Trio and Carrying Sleeve (valued at $50) for one of our awesome readers this month.

The giveaway, pictured below includes:
1 – Simply Straws 3 Straw Sleeve in Denim
1 – Simply Skinny 6 inch straw in Clear
1 – 
Simply Classic 8 inch straw in Teal (with straw cleaner)
1 – Simply Wide 10 inch straw in Vibrant Blue (with straw cleaner).    
Enter at the Bottom of the Page. You are welcome.

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The Simple Skinny.

Why Simply Straws are so amazing: 
A family owned business, Simply Straws was founded 2011 with the goal of offering a superior product that would solve a need in the dental space while addressing associated issues such as a reduction in toxic chemicals (like BPA) and elimination of environmental waste.  Comprised of some truly impressive individuals including a Pro-Snowboarder and Environmental Activist (Chanelle Sladics), a Dental Hygienist of 31 years (Cyndi Sladics), a lifelong skilled Craftsman (Steve Sladics) and an EMT and glassworker (Trent Sladics), the Sladics family operates the company in accordance with core values such as honesty in marketing and environmental activism. In short, you can trust that you are getting a quality product that is good for you, good for the environment, ethically produced and sourced and that the money you spend goes right back towards supporting more good stuff. Read more on the Sladics here.

Why you should care:
An estimated 500 million plastic straws are used and disposed of daily in the US alone. Individually, plastic straws seem pretty harmless but collectively Americans throw out enough straws each day to fill 147 40-foot long school buses. That is 46, 400 school buses full of nasty plastic straws every year! Unacceptable.

Schoolbuses

The Benefits of Glass Straws:
Too many to list but here are a few…

  • Non Toxic – regular straws are laden with carcinogens such as BPA 
  • Dentist and Hygienist Recommended to reduce staining and sensitivity
  • No more plastic waste
  • Kid friendly
  • Customizable for special occasions, awesome branding opp!
  • Dozens of cool colors, shapes, sizes to choose from
  • Family-owned business where you know your $ are going back to support good things

In love with Simply Straws but can’t wait to win?
Email us at info@fondgroup.com and we are happy to answer any questions you have on commercial or bulk orders including custom engraving and to put you in touch with the right folks at Simply Straws. You can also go direct to the SimplyStraws.com Website to browse and place individual order. So many awesome products and colors to choose from, here are a few:

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And finally, ENTER TO WIN!
Sorry, this contest has ended. Please check back for future giveaways and follow FOND Group on Instagram to stay in the know!

 

A Guinness Record at Google HQ for Electric Vehicles

An interview with the one-of-a-kind Susan Jones, the inspiration behind the record-breaking Ride The Future Tour.

FOND recently had the pleasure of meeting up with Susan Jones, founder and mastermind of Ride The Future Tour (RTFT). We sat down to chat with Susan in NYC just after she completed her trek across the nation on nothing but electric vehicles to set a Guinness World Record at Google’s HQ in Palo Alto.

From managing her four daughters’ professional music careers while jet setting around the globe to authoring books to healing clients through acupuncture, this woman has a passion for life that is downright contagious. FOND is proud to count Susan as a friend, a client (when we can keep up with her) and a mentor when it comes to living fearlessly and laughing in the face of adversity. In fact, she might have had a little something to do with the motivation behind the founding of FOND last year 😉

Check out the amazing video of their trek and read our QA and with Susan –  a very special woman hellbent on improving the planet.

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INTERVIEW WITH SUSAN JONES

FOND: Could you give us some background on how you came up with this idea to do an electric vehicle tour across the US and what the goals were?

Susan Jones (SJ):My personal goal is to stop gas emissions and help clean up the Earth for our future generations. I started my own electric vehicles company called Xenon Motor Company. Once I saw that Americans were not all jumping at the chance to leave their gas cars in the driveway and get on an electric scooter no matter how much sense it made, I switched gears and started Nashville Scooter Tours. We take tourists on a fully guided 2 hour tour of the city. It was an instant hit. So then I asked myself what else can I do? I thought that if I rode my scooter across the US, it would be a good way to make a statement for EVs. I really wasn’t sure if I could make it, but I wanted to at least give it a try. The whole tour grew out of this idea for me to ride my scooter alone.

FOND: How did you determine who was going to be the riders/driver in the tour?

SJ: The 11 other members who joined the tour just sort of came to me. Duane – who drove the car – I met in a park in Nashville while I was hiking one day. Rachel McCarthy, Ben Hopkins, and Stuart Scott I met while in Bangkok. Jonathan Becker – our filmmaker- I met when I went for a test drive of the Nissan Leaf when they first launched it about 4 yrs ago. Nissan hired him to document the tour across America.  Jonathan hired George Wymenga and Evan Scott to make up our 3 man film and sound crew. One member was my 26 year old daughter, Dominique Arciero. We put her in charge of the music entertainment at our nightly town parties since she’s a professional musician. Our boy wonder, Sean Scott, from Hawaii, was brought on by his dad Stuart. And lastly, I found Ben Rich who rode the electric motorcycle on Facebook.

FOND: How did you determine the route for the tour?

SJ: Our route across America was pretty much laid out for us. I knew I wanted to start in Charleston, SC because it would be beautiful for the documentary.  Then we mapped straight across the US as much as possible with little detouring. Then we made our cities about 100 miles apart because of the range of the electric car. These parameters dictated our trek for the most part.

FOND: What kind of electric vehicles were in the tour?

SJ: On the tour we had the electric car, electric motorcycle, electric scooter, and electric bicycle.

FOND: What was the most memorable experience from the tour?

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       Click to see more amazing footage of the teams ride.

SJ: The most memorable experience of the tour was riding my scooter down the mountain as we left Big Bear Lake,CA. I’ve seen a lot of beauty in a lot of countries but these views were spectacular like I have never seen before. And the ride down that mountain is an experience I will never forget. Scary but spectacular.

The Xexon All Electric Scooter. Click to learn more about Xenon.

The Xexon All Electric Scooter. Click to learn more about Xenon.

FOND: Who was the most memorable person you met along the way?

SJ: Angel. 90 something yrs old. The man known for keeping Route 66 alive with his store and barbershop. He is a virtual warehouse of wisdom and I was so fortunate to have met him. I can’t wait for the world to meet this special human in our documentary.

FOND: What was the craziest thing that happened?

SJ: The craziest thing that happened to me on the tour was the day we left Las Vegas, NV. I was supposed to wait for the film crew van and ride along with them as my support because it was a very dangerous ride and I was going to ride alone that day. We would be in the desert with extremely high temperatures and would not be able to rely on stores and shade and other people. It turned out that the film crew needed to change our plan and I would head out alone.  I headed out but I couldn’t find the small streets that Duane sent out in our nightly email for the next day’s trek. I got frustrated and jumped on the freeway thinking at least I can’t get lost and won’t be alone. 30 seconds later a cop pulled me over and insisted I get off and take an off highway route.  So my 89 mi trek became a 139 mi trek in 110 degree heat through the desert all by myself. I was armed with extra batteries and a charger so I eventually, just as the sun set and it got dark, rolled into the hotel in our next city. What began as my scariest moment on the tour became the most memorable. The vast openness, dead silence, not a soul in sight, and facing my fears made the ride that day unforgettable for as long as l live. It was the most beautiful day of all 44.

FOND: Did you have a lot of interest from people you met on the road and at presentations?

SJ: We didn’t have large numbers of people flocking to our town parties but the groups that did come out were so great. They loved what we were doing and were so eager to hear more about our journey and electric vehicles. It was nice to be able to sit and chat with people from all walks of life and get a snapshot into their life – and them into mine.

FOND: How was the finale at Google Headquarters?  Was there a lot of interest from Google employees?

SJ: I had no idea Google would turn out to be such a fantastic finish line. I simply wanted to thank them for everything they create for us. As it turned out the Google campus was teaming with people riding the Google bikes, strolling around, hanging out enjoying the gorgeous day. It was a built in crowd for our final scene of our movie. Our people all turned out but it was even more perfect with the buzz of the Google HQ folks. It couldn’t have been better !!

This was Ben Hopkins first time to the US and he road his A2B Alva
3,700+ miles and set a Guinness Book of World Record for the journey.

FOND: That is an impressive way to see the US for the first time!  How is Ben doing after that monumental ride?

SJ: As it turned out the mileage was more like 4400 miles. I haven’t even spoken to Ben once since he’s been back to Bangkok. I’m good friends with his wife and she has been sending me reports. He’s telling her stories non stop. She just sits and listens for hours soaking it all up.

FOND: You had a professional film crew recording a lot of the action on the road and when you gave presentations in local towns and cities.  When can we expect to see the documentary film about RTFT and where will we be able to see it?

SJ: We hope the editing of our documentary will be completed by November of this year. We would like to submit it for the film festivals as well as make the DVD available. At some point we will also make a 10 episode version showing all the entertaining people we interviewed along the way, more of the 12 tour members’ daily experiences, and lots more footage of America.

FOND: Now that the dust has settled a little, do you feel that the tour was as successful as you wanted it to be?  Is there anything you would
change if you were to do it over again?

SJ: I feel like the tour was a complete success because we finished the entire trek on our EVs on time and made a documentary to commemorate the event. If we were able to positively influence others to trust EVs the way we do, then all the better.
The one thing I would change next time is how I handle a group of 12 adults. I was real big on giving everyone a say and letting everyone express themselves. That just doesn’t work in every situation. Sometimes it’s a recipe for disaster. So next time I ll just have to be more comfortable with telling people exactly how it’s going to be. Not my style!  But things will run a lot smoother.

FOND: Do you have plans to do this tour again?  Or maybe a different tour?

SJ: I am contemplating making another Ride The Future Tour in 2014 through SE Asia. We would start up in Hanoi, Vietnam and end in Singapore. This would be a beautiful ride and an amazing documentary. I would love for the world to see Vietnam the way I’ve seen it. Cambodia and Laos are fascinating. Thailand is full of beautiful untouched countryside with the sweeting people. The longer distance version would include Burma. Google HQ in Singapore would be the grand Finish Line. If all the necessary components come together then this will be my next adventure and documentary.

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Thank You!

A huge thanks to Susan and congratulations to the entire Ride the Future Team! We are thoroughly impressed.

Contact: To reach the Ride The Future Team, Click Here.

SOUVENIRS from dominique arciero on Vimeo.

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