GETTING THE ROOT OF FRESH AND HOW TO GET IT IN THE CITY
Living in NYC, it is surprisingly hard to find impeccably fresh produce. I’d insert the word ‘local’ here too but recent schooling has taught me that ‘local’ is rapidly becoming the new ‘organic’ when it comes to overuse and lack of meaning in terms of describing the quality of our food. You see, we can call anything ‘local’ but how far does that mean…this block, zipcode, state? To be determined.
When it comes to organic, it can be even trickier. In a recent conversation with Long Island microgreens grower, Brendan Davison, I was educated on the some of the misnomers surrounding organic and natural food labeling. Davison shocked me when he told me that one of my very favorite ‘organic’ producers actually only operated one single acre of truly chemical-free farmland and for the rest of its thousand or so acres, it was full-fledged pesticide-laden business as usual. And yet, they were legally able to maintain their USDA Certified Organic classification on their packaging. News to me.
So, for now, I’ll settle on ‘fresh’ as the key quality I am looking for in my food and with that, I mean I want it to be picked within the last 10 hours and to have come into contact with as few chemicals as possible in the course of its life. This food not only tastes the best but it offers the highest amount of nutrients and critical enzymes our body needs to nourish itself. I treat my body like a science experiment and I can vouch for the difference I feel in energy, mood, sleep quality with the right supply of fresh wholesome foods.
In my search for fresh in the city, I tried out so many different options in the last year and was painfully disappointed with many of them. The major at-home grocery delivery chain brings its organic bananas wrapped in bubble wrap and then styrofoam and then packaged in an industrial sized cardboard box (carrying cockroaches if you are lucky). The semi-prepped food services are slow to disclose the source of their food suppliers and fail to provide a good value. Farmers markets do provide good options but are not exactly convenient for someone like me who juices daily and moves through 20lbs of produce in a week (though be sure to still ask questions about the food they are selling because it doesn’t all come from where you think).
After much digging and wishing for a ‘local’ and ‘organic’ (bear with me) service that would bring me products from places that I could go and visit without an airplane that had been cut from the vine only hours before, I finally landed at RusticRootsDelivery.com through the introduction of a friend/grower. What killed me is that I didn’t find them in all my google searching. There must be other people who want this type of service. A few conversations with the delightful couple (Emer and Jeff) who run the operation and I was committed to helping them get the word out digitally…which is how you now see them listed under the FOND umbrella. The work Emer and Jeff do to get all of this fresh food into the city isn’t easy – a complex distribution chain with over 40 local growers and farmers is not something anyone can come in and master. One taste though and you will see why it is well worth the effort.
Mark my words though – THIS IS THE BEST VALUE I have found in healthful, real food anywhere in the city. The fact that a real live farmer shows up at your door to drop the goods off is just the icing on the cake. I wasn’t home for my delivery today at the beach and they put the items away in the fridge for me and then sent me a note to tell me where everything was. Items arrive in neat coolers that are reusable, not cardboard boxes. They follow-up with recipes via emails to help those of us along who don’t have a clue what to do with swiss chard or rhubarb. In one month, I’ve made rhubarb preserves, brocolli rabe, wild ramps for god’s sake! These are not items I would have ever bought or considered adding to my diet but I’m so glad I did.
In addition to fruit and juice baskets (my dermatologist asked what I was using on my skin today because its glowing BTW), they offer local farm fresh eggs, milk in the bottle, goats milk, yogurt, micgrogreens, meat, cheese, honeys and syrups and are adding more each day. Minimum order is $50, delivery $10, no subscription and pick and choose what you want and when you want it. For more, see their FAQ’s.
No one paid me to write this. I simply love these guys and think they are doing a good thing and it is improving the quality of life for a lot of people. Check it out and let me know what you think at firstname.lastname@example.org.
Use code FOND and they’ll knock 10% off your first two orders. Delivering to Long Island, Manhattan, Brooklyn and Queens.
(And thank your farmer when they drop your food off – farmers rock.)
To your health-
Here are some of the highlights from my last several months in farm fresh heaven: