Approach

Good Business = Business for Good
At FOND, our core mission is to support what we truly believe in—and that is conscientious values-based business. We know it can be hard for visionaries focused on community, sustainability, health or education to identify what they need to do to grow their brand. That is where FOND steps in. We prioritize, strategize and negotiate. We help find partners who share a similar vision, provide guidance through the cutthroat world of marketing, apply corporate skills to nontraditional operations. Business can only do good when it works. We find solutions that work.

Truth in Marketing
We believe today’s consumers respond to an authentic message. A shift is underway toward a more conscious consumption, and people want real information. At FOND we focus on forging a true connection between a business and its customer. We help businesses to clearly communicate their product, their mission and their commitment to giving back. We articulate their message and exponentially increase its reach. Since we only work with clients who have inspiring missions and amazing products, this all comes naturally!

Professionals with a Conscience
Each of FOND’s team members honed their skills working with some of the most prolific brands and media companies including Getty Images, J.Crew, MTV, American Express,  Conde Nast Publications, The Huffington Post, FADER and Vice. With successful careers in each of our respective disciplines, the choice to focus on cause marketing is deliberate. As professionals with proven success at establishing audiences, cultivating relevant messaging and sustaining engagement — we feel it is our obligation to ensure those messages are both honest and worthwhile. For good business to thrive, we need more of the top talent supporting from the ground up.

Unique Financial Solutions
True to its mission, FOND Group chooses its clients based on the work they do and aim to do rather than on budget and offers unique financing solutions in order minimize risk and upfront investment wherever possible. These include reduced rates for non-profits and affiliate commission programs for smaller businesses. To learn more about options, please Contact Us.

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